-Brand Identity
 Many businesses lack to create brand identity as part of their business process. Brand Identity helps
 enhance product/service awareness.

-Graphic Design
 Graphic Design is the most essential part of marketing your product/services. Color Theory, layout and
 typography follows Graphic Design. Graphic Design is combination of text and graphic elements used
 to communicate your message to your target demographics. This visual message is used in forms of
 logos, graphics, brochures, website, and any other medium of collateral materials.

-Photography - Photo Mock Ups/Retouching
 Photography plays a key role in both web and print materials. It accentuates a website by using creative
 and artistic images.

Visual Communication helps extend marketing efforts by placing emphasis on target demographics. Enables
your clients/customers/vendors and other audience to visually identify your products and services.
Extends to both print and web.

-Marketing by Design
 Visual communication is one of the key elements of marketing. Design is influenced by the message your
 business is trying to convey across the target demographic. Your design has to communicate with your
 audience/clients. Many advertisements get filtered through people’s minds daily. While many advertisements
 are tuned out one stands above the rest. People are influenced and drawn to creativity, uniqueness, etc.

-Brand Identity
 Brand Identity is the act of placing a product or service into someone’s life or mind in relation to other products.
 Google is the first service that stands out in people’s mind when they think of search engine. When you see
 the golden arches you immediately identify it with McDonalds. Companies have spent millions of dollars in
 revenue to establish their brand identity, which not only helps identify their product but also becomes a part of
 our lives. When starting off a business brand identity is one of the biggest challenges to establish.

-Positioning
 Following brand identity position is used in graphic design as a powerful marketing strategy. When you see the
 Apple symbol, it gets identified with apple products/services. Silhouette is used as positioning by Apple.
 When people see these figures they visualize it as I-Pod product. For a product to have a strong positioning,
 design has to be consistent through out all the marketing materials.